More than a third of recent marriages in the USA started online, according to a study out Monday that presents more evidence of just how much technology has taken hold of our lives."Societally, we are going to increasingly meet more of our romantic partners online as we establish more of an online presence in terms of social media," says Caitlin Moldvay, a dating industry senior analyst for market research firm IBISWorld in Santa Monica, Calif."I do think mobile dating is going to be the main driver of this growth."The research, based on a survey of more than 19,000 individuals who married between 20, also found relationships that began online are slightly happier and less likely to split than those that started offline.The majority of online daters, however, were much more upbeat.79% said they felt dating sites and apps are a good way to meet people and their positive attitudes are probably reinforced by seeing success stories.In a separate question, 6% of online daters say that dating websites do an “excellent” job of protecting people’s personal information, while 32% say they do a “good” job.Another 33% rate the services as “fair” and 12% say the websites do a “poor” job of protecting their information.One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
"But it was paid for by somebody with a horse in the race and conducted by an organization that might have an incentive to tell this story."Does this study suggest that meeting online is a compelling way to meet a partner who is a good marriage prospect for you? But it's "premature to conclude that online dating is better than offline dating."The findings about greater happiness in online couples "are tiny effects," says Finkel,whose research published last year found "no compelling evidence" to support dating website claims that their algorithms work better than other ways of pairing romantic partners.
29% of Pew’s respondents said they know someone who used sites or apps to find a spouse or other long-term relationship, up from just 15% in 2005.
Many online daters prefer to use niche dating sites, with 40% reporting that they use sites or apps designed to connect people with shared interests or backgrounds.
Most online Americans who are single and looking for dates have used the internet to pursue their romantic interests and millions more Americans know people who have tried and succeeded at online dating.
In a new survey by the Pew Internet & American Life Project, there are two central findings that illustrate how important the internet has become for those seeking romance in 21 Century America: First, among the relatively small and active cohort of 10 million internet users who say they are currently single and looking for romantic partners, 74% say they have used the internet in one way or another to further their romantic interests.
Second, there is relatively broad public contact with the online dating world because significant numbers of Americans personally know others who have tried and succeeded at online dating.