Pictured below are some single users in their mid-thirties or early forties, taken from the first couple pages of my own local match search.Nothing I’ll talk about today pertains necessarily to any one of them, but I wanted to put forward some people to go with the statistical discussion.of Americans were looking for connections through websites and apps.Online dating has become a destination for people looking for positive changes in their lives.Ten years later, that belief is held by less than one-fourth of the population.The decreasing stigma surrounding online dating will lead to increased adoption and new opportunities for marketers.Online dating once was something people had to keep secret, and was treated as the domain of people who couldn't get a "real" date.But online dating has gone mainstream, and a 2010 survey found that about 17 percent of people who had married in the previous three years met their spouses online.
Some 11 percent of people who started a long-term relationship in the past decade say they met their partner online.
Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps.
In 2013, only 5% of 18-24-year-olds used mobile dating apps.
Put another way: a 45 year-old woman shouldn’t have a harder time finding a date than a 20 year-old, because the female-to-male ratios at those ages are equal (roughly 11:9).
Of course, we all know that 45 year-olds do have a much harder time, because the male fixation on youth distorts the dating pool.
As the number of single people grows and the popularity of online dating rises, advertisers could benefit from marketing on online dating platforms.